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Thinking About Creative on Instagram: Three Small Businesses Weigh In
(via instagram-business)
Instagram is a diverse, global community of people who have a wide range of interests from lifestyle content and pop culture, to humor and sports. Now that advertisers have access to the same buying, targeting and measurement tools that they do on Facebook, creative content on Instagram is just as diverse and relevant as those interests. As a result, we’re seeing a range of creative approaches from businesses on the platform — from re-purposing creative from other channels to creating unique content specific to Instagram.