Via forbes:
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The next step in the design process – and what the NYC Department of Small Business Services is currently working on – is the discovery phase. The organization is trying to gather as much information as possible to learn more about the experiences of female entrepreneurs in New York City.
The department released a survey that gathered data from over 2,000 men and women across different levels of income and diverse industry backgrounds. Now, SBS is supplementing the data they’ve collected with human voices and expert insights. The agency has hosted focus groups and one-on-one interviews with successful entrepreneurs and entrepreneurial service providers. Community forums in each of the five boroughs have invited female entrepreneurs to participate in interactive brainstorming activities.
