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Stop a partnership from going bad before it even starts by thinking less about the benefits to you, and more about your customers, writes Justin Gray, CEO of LeadMD:
…You should think about how your customers can benefit from the partnership. Does the partner’s offering complement yours? Is the advantage to your customers immediately clear? If your base isn’t going to see value from the partner’s solution, you might want to walk away – even if the brand is a shiny, tempting one you’d like to affiliate with your own.
Read on to learn the best way to predict a partnership’s outcome on OPEN Forum.
