7 Tools to Help Startups Dominate in Large Markets and Compete with the Giants | Entrepreneur

Launching a successful startup is not necessarily about who has the greatest amount of financial backing through investors or even a superb product that no one has ever seen, but is about who can win the hearts, minds and interest of the web at large. As we’ve seen with the launch of the recent app Yo! having achieved 1 million downloads in only four days, the product does not need to be extraordinary.

Separate from creating products that simply work, startups achieve virality and real success by catering to potential users of the product first through creating an appeal or purpose that people can align and relate to or an idea they believe in and will want to share with everyone in their circle of influence. However, the mere creation of an awesome product does not translate to automatic rewards.

Here are the three strong strategies to focus your effort and the tools to help you go viral, achieve higher conversions and hit the headlines to start building a respectable cash flow.

Image credit: Josh Mazgelis | Flickr