How To Turn Your Entire Team Into Brand Evangelists | Mashable

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Clik here to view.Consumer advocacy is crucial to growth – a fact that leads many companies to outsource their brand evangelist program. But most companies don’t need to farm out their loyalty; it can emerge from its own happy, passionate employees.

But where are these magically enthusiastic employees? One survey cited that only 13% of workers worldwide reported feeling “engaged” at work. In the United States, people are more likely to hate their job than not. Building a smart team of employees that are capable in their roles – and also capable evangelists – seems like a tall order.

Here are four ways to help build a team of ambassadors for your brand.

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